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University of Wisconsin–Madison

Rojas publishes “A Call to Contextualize Public Opinion-Based Research in Political Communication”

Faculty Leader of the International Communication Research Group (ICRG) Hernando Rojas is the co-author on a new article, “A Call to Contextualize Public Opinion-Based Research in Political Communication” in the journal Poltical Communication, published in October 2019.

“For those of us who regularly conduct public opinion research outside of the United States and Europe, it is customary to have to explain whether our findings are ‘real,’ that is generalizable relationships that advance theory, or some kind of contextual artifact,” the authors write. “In this piece, we advocate for contextualizing public opinion research in all cases, because of course relationships among variables are always context/historic dependent. Rather than being a theoretical shortcoming, we argue that this becomes a theoretical strength: being able to identify the conditions under which our proposed relationships hold and those in which they do not.”

Full citation: Rojas, H. & Valenzuela, S. (2019). A Call to Contextualize Public Opinion-Based Research in Political Communication. Political Communication (The Forum).

Access the article: https://www.tandfonline.com/doi/full/10.1080/10584609.2019.1670897

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