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University of Wisconsin–Madison

Health Information Technology Studies (HITS)

The Health Information Technology Studies (HITS) group examines the influence of health communication and health technologies on individuals’ health behaviors, quality of life, emotional coping and access to needed services, focusing on communication research in the context of cancer, addiction, aging, asthma, HCV, AIDS/HIV, and new COVID-19. This group aims to improve the development and dissemination of appropriate, accessible, accurate, tailored and customized messages.  Recent work has moved towards using digital trace data to build predictive models and optimize efforts to information, persuade, and intervene “just-in-time.” Faculty Leaders: Dhavan Shah, Chris Cascio and Sijia Yang