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University of Wisconsin–Madison

Category: Communication, Brain and Behavior (CBB) Lab

CBB researchers give a talk to Ford’s Global Communications Team

Communication, Brain and Behavior (CBB) lab faculty leader Chris Cascio and Matt Minich gave a talk to Ford’s Global Communications Team about the neuroscience behind persuasion and influence.

The talk was an opportunity for researchers and industry to learn from each other about the ways we approach communications and the issues we face in a quickly evolving technology and digital media environment.

CBB faculty leader Chris Cascio elected vice chair of ICA Communication Science & Biology group

Communication, Brain and Behavior (CBB) lab faculty leader assistant professor Chris Cascio has been elected as vice chair of the International Communication Association’s Communication Science & Biology interest group. The election saw 26% voter turnout. Fellow leadership elected include student and early career representative Shelby Wilcox of Michigan State University and international liasion Ralf Schmaelzle of Michigan State University

See all election results here.

MCRC Faculty Leaders Win 2020 Fall Research Competition Grant

MCRC Faculty Leaders Chris Cascio, Communication, Brain and Behavior (CBB) Lab Faculty Leader, and Sijia Yang, Computational Approaches and Message Effects Research (CAMER) Group Faculty Leader, are co-PIs on a new project, “Developing and Testing the Impacts of Cannabis Prevention Messages for At-Risk Young Adults”. They have received funding for their proposal submitted to the 2020 Fall Research Competition.

Abstract: The proliferation of legalizing recreational use of cannabis products, combined with shifted public perceptions and youth-appealing marketing has put young adults at high risk for cannabis use initiation and progression into disorder. Despite that early onset of regular cannabis use is associated with higher health risks and poorer educational and vocational attainment, young adults’ harm perceptions have been nevertheless declining. To improve knowledge and prevent early and habitual use, cannabis prevention messages (CPMs) are required to facilitate educational communication campaigns and enhance health warning labels on product packages and advertisements. However, little research exists to provide an empirical basis for designing effective CPMs for this age group. We propose a multi-method approach that combines the strengths of online conjoint experiment and neuroimaging to identify effective CPMs promising in improving knowledge and preventing cannabis use among young people.