Skip to main content
University of Wisconsin–Madison

CBB researchers give a talk to Ford’s Global Communications Team

Communication, Brain and Behavior (CBB) lab faculty leader Chris Cascio and Matt Minich gave a talk to Ford’s Global Communications Team about the neuroscience behind persuasion and influence.

The talk was an opportunity for researchers and industry to learn from each other about the ways we approach communications and the issues we face in a quickly evolving technology and digital media environment.

Leave a Reply

Your email address will not be published.