News article featuring CBB researchers in Bloomberg Businessweek

A new article in Bloomberg Businessweek by Sarah McBride “What My Brain Scan Revealed About the Science of Persuasion” features Communication, Brain and Behavior (CBB) Lab leader Chris Cascio and PhD student Matt Minich. In the article, the author speaks with Cascio and Minich about the neuroscience behind persuasive messages and what areas of the brain are critical to changing people’s minds.

Read the full article here.