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University of Wisconsin–Madison

New article from KEG “Exploring Numerical Framing Effects: The Interaction Effects of Gain/Loss Frames and Numerical Presentation Formats on Message Comprehension, Emotion, and Perceived Issue Seriousness”

New article “Exploring Numerical Framing Effects: The Interaction Effects of Gain/Loss Frames and Numerical Presentation Formats on Message Comprehension, Emotion, and Perceived Issue Seriousness” in the journal Journalism and Mass Communication Quarterly from the Cognitive Effects Research Group (KEG).

Abstract: Statistical information permeates media messages, but little is known about how the use of different presentation formats influences message processing. Thus, we explore numerical framing effects by examining how presentation formats interact with gain/loss frames to alter message processing and issue perceptions. We found that logically equivalent information embedded in gain/loss frames generated different levels of comprehension when it was presented in a frequency format. The gap, however, disappeared when it was displayed in a percentage format. Different comprehension levels then shaped negative emotions differently, which in turn affected perceived issue seriousness. Mediational analyses tentatively suggest that numerical framing occurred through cognitive and emotional responses. The implications are discussed.

Full citation: Lee B, Liu J, Choung H, McLeod DM. Exploring Numerical Framing Effects: The Interaction Effects of Gain/Loss Frames and Numerical Presentation Formats on Message Comprehension, Emotion, and Perceived Issue Seriousness. Journalism & Mass Communication Quarterly. 2021;98(2):387-406. doi:10.1177/1077699020934195

Access the article: https://journals.sagepub.com/doi/full/10.1177/1077699020934195

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