Physiology and Communication Effects Lab (PACE)

The PACE Lab conducts research examining the physiological correlates of communication effects, political attitudes and behaviors. The lab is equipped with sensors that measure electrodermal activity, electromyography and electroencephalography to better understand how people respond to media messages. Projects center on political communication and journalism behaviors. Faculty Leader: Michael Wagner


PACE Lab uncovers roots of hostile media perception

The Physiology and Communication Effects (PACE) Lab’s 2017 data collection examining the psychophysiological roots of thehostile media perception will be presented at the International Communication Association conference in Prague in May, 2018. “The Affective and Physiological …