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University of Wisconsin–Madison

MCRC-Media and Politics Group (MCRC)

The original MCRC research group is dedicated to conducting empirical research on political communication and training students in innovative research designs, methodological approaches, and theoretical approaches. With a history that dates back to the 1950s, this group has helped launch the careers of a multitude of communication scholars. The group has conducted survey, experimental, and mixed-methods research on a range of topics, from projects on news framing effects to digital media influences. The group also provides workshops and training for new students on research design, quantitative research methods, and statistical analysis. Faculty Leader: Doug McLeod