The KEG research group is dedicated to conducting empirical research and building theory in the area of cognitive media effects, with a particular focus on framing effects. Building on previous cognitive models, this group has developed its own model of cognitive effects (i.e., the Judged Usability Model) and its own approach to conceptualizing media frames (i.e., The Semantic Architecture Model). Together these models organize the chaotic nature of framing theory and effects research, providing a fruitful pathway for future empirical research. Participation in the KEG research group requires an interest and experience in conducting framing effects research. Faculty Leader: Doug McLeod