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University of Wisconsin–Madison

Category: Media and Politics Group

MCRC Team Conducts Online Experiments About Message Accuracy

The MCRC 2017-2018 research team has developed two parallel online experiments examining citizen information processing and judgments about message accuracy. Project 1 compares the priming effects of different ways of presenting fact-checking articles. It examines the perceived value and perceived influence of fact-checking, as well knowledge accuracy regarding e-cigarettes. Project 2 examines priming effects of digital literacy materials on audiences’ motivation and capability to detect fake Twitter accounts. Moreover, it investigates the effect of pre-existing values and political orientations on judgments about information veracity.

MCRC Research 2016-2017

MCRC’s 2016-2017 project conducted a national survey of American citizens on the eve of 2016 presidential election. Data were collected on citizens’ political ideology, values, and worldviews, issue positions, and voting behaviors. A series of cluster analysis identified voter types based on a host of enduring values and worldviews. Results revealed interesting patterns of association between and among partisan and independent voters. Interestingly, the clusters grouped together voters across traditional party and ideological boundaries, indicating that even in this era of political polarization, American citizens have more in common than we might think. Results from this study have been presented in a series of papers at several national conferences.