Douglas McLeod is a professor in the School of Journalism & Mass Communication at the University of Wisconsin–Madison.
McLeod’s research develops two lines of inquiry into the antecedents and consequences of mass communication: 1) social conflicts and the mass media; and 2) media content, public opinion and knowledge. The first program of research focuses on the role of the media in both domestic and international conflicts, including media coverage of social protest and its impact on the audience. McLeod’s second line of research studies several factors shaping the information content of mass media and its consequent outcomes on public opinion and knowledge, including research on framing and priming effects.
Dhavan V. Shah is Maier-Bascom Professor at the UW-Madison, Director of the Mass Communication Research Center (MCRC) and Scientific Director in the Center for Health Enhancement System Studies (CHESS).
Housed in the School of Journalism and Mass Communication with appointments in Industrial and Systems Engineering, Marketing, and Political Science, his research focuses on communication influence on social judgments, civic and political engagement, and health support and behavior. He teaches courses on strategic communication, public opinion, research methods, political communication, media psychology, and information and communication technologies (ICTs).
Young Mie Kim is an Assistant Professor in the School of Journalism and Mass Communication at the University of Wisconsin-Madison.
Her research program has evolved around around how new media–new technologies and new formats of political media contribute to the changing landscape of political communication, at the individual, group, and leadership levels. She is especially interested in the normative implications of new media for the transformation of democracy. Her research, for instance, examines how individuals’ selective information gathering on the Web facilitates “issue publics” and how issue publics’ selective information gathering influences polarization. Besides MCRC’s projects, Her current studies investigate how organized interests (advocacy groups) identify and mobilize such issue publics through new communication technologies.