This project investigated the rise of political talk shows, particularly two facets: the style adopted by the host of these shows and the tone of the guests. The host of a political talk show engaged experts on competing sides of the issue of global climate change, discussing potential governmental initiatives.
The main branch of the experiment employed 3 (host style: deliberative/correspondent; aggressive/combatant; humorous/comic) x 2 (guest tone: civil vs. uncivil) experimental design. We also used a 1 x 4 design among just correspondent-style host: when both guests are civil, when the liberal guest is civil while the conservative guest is uncivil, when the conservative guest is civil and the liberal guest is uncivil, and when both guests are uncivil.
Pundits or Pugilists? The Role of Guest Civility in Televised Debate. Carr, Vraga, Johnson, Bard, & Kim, 2010. Presented at AEJ 2010
The Correspondent, the Combatant, and the Comic: How Moderator Style and Guest Civility Shape News Credibility. Vraga, Edgerly, Bode, Carr, Bard, Johnson, Kim, & Shah, 2010. Top Three Faculty Paper, CT&M Division, AEJ 2010, Presented at AEJ 2010. Published in Journalism and Mass Communication Quarterly, 2012.
Unusual Pathways to Issue Engagement: How Dispositional Cynicism and Skepticism Condition the Incivility Effect of Televised Political Talk Shows. Ming Wang, Porismita Borah, David Wise, Keith ZukaS, Bryan McLaughlin, Michael Mirer, Douglas McLeod. GEIG Top Paper Award, AEJ 2010. Presented at AEJ 2010.