Our annual project for 2007-2008 focuses on how frames and facts within broadcast news stories work together to influence cognitive processes and political judgments. We have designed a study to compare the power of equivalence framing (i.e., an idealistic approach in which all facts are held constant) with emphasis framing (i.e., a pragmatic approach in which facts are selected to support the frame). This is done within the context of gain and loss framing of the issue of health care costs, expanding on the classic prospect theory research. The different versions of the broadcast news stories used to test these effects were produced in coordination with Wisconsin Public Television, who dedicated a reporter/producer and professional crew to the development of the manipulations. Data was collected as an online survey experiment during the Fall semester in 2007. For those interested in learning more about this research, please see the contact page.